In 1995, MasterCard established its partnership with the Darden School. As a technology company and payments industry leader, MasterCard has been a long-standing supporter of Darden research and is particularly interested in the cutting-edge work and case writing the School’s professors are doing in the areas of big data, financial inclusion, and strategy and payments. To date, MasterCard has funded cases written by several professors, including Professors Sam Bodily, Raj Venkatesan, Greg Fairchild, Frank Warnock and Veronica Warnock.Research funded by MasterCard in the area of big data is focused within region-specific case studies throughout the world regarding global companies that have been successful in understanding the trade-off between privacy and the value that consumers are willing to make and executing against it. In the area of financial inclusion, the company has supported research on companies that have used innovation to drive financial inclusion beyond the traditional requirement of owning a bank account as well as case studies that demonstrate the benefit of financial inclusion. MasterCard is also currently funding Darden research regarding how companies are effectively managing the growing trend of convergence of channels (e.g., brick and mortar, mobile, online) for marketing offers and loyalty as well as diversifying into new businesses.Martina Hund-Mejean (MBA ’88), the chief financial officer for MasterCard Worldwide, serves on the Darden School Foundation Board of Trustees.